Thought Leadership
-
How to design contests that motivate employees
From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals
-
The language of gender bias in performance reviews
How negative stereotypes about men and women creep into a process intended to be meritocratic
-
Dying to lead: How reaching the top can kill you sooner
A study of General Electric employees by Tom Nicholas shows how the stress of chasing professional success can shorten an executive's life
-
How to take control of your well-being
Employee stress levels should be a significant concern for leaders
-
Media attribution in marketing: A primer
There are several complex machine-learning-based methods that firms can use for media attribution. But developing an attribution model is a gradual process. You can't get there all at once
-
ICT education stakeholders need to move from technology provision to technology integration
Technology can improve learning levels only when it is deliberately integrated with current pedagogical practice
-
Next step in healthcare: Sharing economy to overcome resource crisis
Imagine a healthcare system with a pool of doctors and medical equipment shared across healthcare providers just like how Zomato, Uber, and OYO rooms enable sharing of resources across their consumers
-
Brands can boost their own reputations and sales by praising rivals
Complimenting a competitor makes brands seem warm and trustworthy, particularly with skeptical consumers
-
Marketing automation: Utopia or dystopia?
Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at the cost of consumers
-
Laws requiring board diversity are becoming more common. Here's what to know
Companies want to be ahead of the curve on this
-
Workplace equality for all (unless they're old)
Prejudice against older coworkers persists even among those who openly oppose racism and sexism