INSEAD
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Making digital work for you
For over a decade, companies have been urged to 'digitalise' or risk getting left behind. While many accept this as a reality, we argue that the precept is at best confusing and at worst unclear for those eager to act
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Organisational politics can be an asset to strategy execution
Identifying the types of political behaviour in your organisation is the first step to using it for positive change
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11 leadership guidelines for the digital age
The old ways of running a company won't cut it in a digital world
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How your bonus affects your colleague's behaviour
Incentives aren't just about rewarding individual achievement. They can also be a key factor in shaping group behaviour
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The right incentive structure makes firms smarter
Assessing top-level managerial contractual design from a long-term strategy perspective
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Why advertising safety isn't safe
Providing information that signals safety or quality may have a negative impact on sales, if it draws consumers' attention to product safety risks
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The strategic science of delayed compliance
No company is above the law, but some firms are allowed much more time in complying with it.
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Geolocation is changing the retail business model yet again
And maybe that's why Amazon is moving into bricks-and-mortar
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Making digital marketing strategy work
Three fundamental principles are at the core of successful digital marketing campaigns
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Attractive salespeople don't always boost sales
Attractive sales people may actually decrease shoppers' purchase intentions.
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The limits of social media engagement
When brands reach a certain number of followers, engagement starts to drop