INSEAD
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Making digital marketing strategy work
Three fundamental principles are at the core of successful digital marketing campaigns
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Attractive salespeople don't always boost sales
Attractive sales people may actually decrease shoppers' purchase intentions.
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The limits of social media engagement
When brands reach a certain number of followers, engagement starts to drop
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Why corporate social media platforms fail
Many managers approach enterprise social media networks as technology deployments and expect them to automatically buzz with activity. Many fail to realise that emotional capital is key to the success of such platforms
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How all-star employees affect firm behaviour
The status-seeking moves of ambitious employees can alter the fate of a company
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How pricing automation is impacting e-Commerce
Are re-pricing algorithms putting e-traders at risk of being "gamed"?
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How successful start-up teams allocate roles
The financial success of a new venture depends heavily on who does what within the founding team. The most successful start-ups allocate positions based on prior work experience as well as how co-founders fit into the social context around them
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Three Steps Towards Market Domination
Historically companies have created market dominance by following traditional monopoly practices that are based on limiting access, setting a high price and engaging in price skimming. But is that the case for most companies today?
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Learning the moves of successful startups
In the contest for competitive advantage, start-ups should use a very different playbook from their larger rivals
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Why local companies are winning in emerging markets
When entering emerging economies, multinationals should get genuinely involved and actively participate in the development of local markets rather than just adapt to them.
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Does democracy help or hinder growth?
Regardless of its appeal politically, can democracy be defended on economic grounds alone?