Mayur Sethi's advertiCe empowers advertisers with AI Powered Media Buying & Planning

MP09 Digital, his first entrepreneurial venture to transform the digital presence of brands across Central India. Like the Megatron from the movie Transformers, MP09 Digital brought about the e-commerce revolution in Madhya Pradesh. Taking a step further to help consumers with suggestions across the wide online shopping landscape and making every penny worthwhile, Hoppingo was incepted with a colleague Swati Gauba. Sethi and Gauba’s team would analyse every trend the influencers spoke about online and guided the buyer accordingly.

An entrepreneur’s responsibility does not only lie towards his clients but also fellow aspirational entrepreneurs. Sethi has often helped the budding generation learn the tricks of the trade and trained them in the right direction. His team comprises of young and ambitious people, and this also helped him understand Content Marketing and its consumption. Building on the Fear of Missing Out, (FOMO), he worked with varied publishing platforms as an advisor and consultant.

Another feather in his cap was added in 2019, when he brought all the biggies of Digital Marketing and Advertising under one roof for Digicon, an offline event where more than 300 people exchanged Digital Media knowledge and learning.

So, what is he doing now? Running his own Digital Advertising and Marketing Agency, Yellow Digi that aims to challenge the consumption patterns of the audience. And with clients from various industry, OTT, eCommerce, Real-Estate, to name a few, already on board, they provide Content Marketing, Digital Marketing and Influencer Marketing as services.

Not to mention his new latest venture in the world of Programmatic Advertising. Every brand is today looking for Return of Investment, especially with the time a user is spending online, and why shouldn’t they? But to Mayur, that came across as a business idea, and he launched advertiCe.

Making the best use of what’s available in the current marketing world, Sethi along with his team launched a dashboard which caters to individuals, marketers, advertisers and brands who can now buy huge inventory that is available through varied customized targeting. The ads, says Sethi, can be of varied formats and can be opitimised basis Cost per click, Cost per Impressions and Cost per Engagement.

The motive behind advertiCe is to help people reach masses beyond Google and Facebook. At the moment, Sethi and team are targeting the Tier 1 cities, entrepreneurs/start-ups and SMEs.

The year 2020 saw a drastic change in the consumption of content online, which in fact has benefitted this new platform which was in development since January. So far advertiCe has seen 20+ brands manage and buy native ads, banner ads and run video ad campaigns.

The post-Corona world has not only seen traditional sectors take baby steps into the digital world, but has now actually understood the real meaning behind DIGITAL INDIA!

advertiCe, says Mayur Sethi, whose acclamations also include being featured in 40 under 40 list by Agency Reporter, 50 under 50  by World Marketing Congress, Philip Kotler Presidential Award by World Marketing Summit, is the new revolution in the Programmatic Advertising.

Those interested in knowing more about advertiCe may log on to its official website www.advertice.in

Disclaimer: The views, suggestions and opinions expressed here are the sole responsibility of the experts. No Forbes India journalist was involved in the writing and production of this article.