Bitcoin and Ethereum to be accepted for payments by luxury fashion house Balenciaga
The luxury fashion brand is also looking to develop its own metaverse
By Shashank Bhardwaj
French luxury brand Balenciaga is reportedly set to start accepting crypto payments. According to The Wall Street Journal, starting next month, Balenciaga will accept Bitcoin and Ethereum as payment online and in select brick-and-mortar locations.
Although Balenciaga will only accept payments in Bitcoin or Ethereum in the beginning, it aims to expand the initiative to include more cryptocurrencies in the future. The brand will accept cryptocurrency in all of its US flagship stores, including Madison Avenue in New York and Rodeo Drive in Beverly Hills, as well as on its website.
The writer is the founder at yMedia. He ventured into crypto in 2013 and is an ETH maximalist. Twitter: @bhardwajshash
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