PUMA takes its metaverse dream ahead by showcasing its new sneaker NFT collection

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Sports goods giant PUMA unveiled its first-ever metaverse experience, dubbed 'Black Station,' during New York Fashion Week (NYFW) on September 7. According to the official press release, Black Station will become a 'dynamic destination to visit.' Through this initiative, PUMA users will be able to connect in an immersive and interactive way to enjoy the brand's NFTs. These will primarily include sporting goods. During New York Fashion Week, the experience is part of the sports brand's 'Futrograde' show.

PUMA confirmed that it would exhibit its virtual sneakers during the New York Fashion Week on September 13 in its Black Station metaverse. These will include 'Nitro NFRNO' and 'Nitro Fastroid.' PUMA's very own 3D spatial territory is known as the Black Station. It provided an opportunity for PUMA to showcase its most innovative designs. As a result, PUMA resurrected its website to commemorate its commitment to innovation.

With the help of a hyper-realistic digital lobby with three distinct portals, users can experience exclusive, never-before-seen sneakers from the moment they enter the Black Station. They can also get Nitropass to receive NFTs tied to physical products. These NFTs can be claimed once the Futrograde show in New York is wrapped up.

The first two of the three portals are now available. They unveil the Nitro NFRNO and Nitro Fastroid sneakers. These are associated with the brand's most recent NFT Nitropass mint. Customers who purchase a Nitropass will receive two NFTs. One of them is associated with physical products. The other is linked to a unique experience. The third portal provides access to the digital NYFW metaverse fashion show. Visitors can interact with the collection's pieces and watch a digital adaptation of the show.

PUMA's Chief Brand Officer, Adam Petrick, stated, 'Twenty years ago, Black Station was PUMA's home.' In a public statement, he said,