PUMA takes its metaverse dream ahead by showcasing its new sneaker NFT collection
Users can now see exclusive PUMA sneakers through a hyper-realistic digital lobby with 3 portals
By Shashank Bhardwaj
Sports goods giant PUMA unveiled its first-ever metaverse experience, dubbed 'Black Station,' during New York Fashion Week (NYFW) on September 7. According to the official press release, Black Station will become a 'dynamic destination to visit.' Through this initiative, PUMA users will be able to connect in an immersive and interactive way to enjoy the brand's NFTs. These will primarily include sporting goods. During New York Fashion Week, the experience is part of the sports brand's 'Futrograde' show.
PUMA confirmed that it would exhibit its virtual sneakers during the New York Fashion Week on September 13 in its Black Station metaverse. These will include 'Nitro NFRNO' and 'Nitro Fastroid.' PUMA's very own 3D spatial territory is known as the Black Station. It provided an opportunity for PUMA to showcase its most innovative designs. As a result, PUMA resurrected its website to commemorate its commitment to innovation.
With the help of a hyper-realistic digital lobby with three distinct portals, users can experience exclusive, never-before-seen sneakers from the moment they enter the Black Station. They can also get Nitropass to receive NFTs tied to physical products. These NFTs can be claimed once the Futrograde show in New York is wrapped up.
The first two of the three portals are now available. They unveil the Nitro NFRNO and Nitro Fastroid sneakers. These are associated with the brand's most recent NFT Nitropass mint. Customers who purchase a Nitropass will receive two NFTs. One of them is associated with physical products. The other is linked to a unique experience. The third portal provides access to the digital NYFW metaverse fashion show. Visitors can interact with the collection's pieces and watch a digital adaptation of the show.
PUMA's Chief Brand Officer, Adam Petrick, stated, 'Twenty years ago, Black Station was PUMA's home.' In a public statement, he said,
"Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation."
PUMA is not the first to venture into the metaverse. Adidas announced three significant metaverse partnerships in November 2021. The partnerships were with Punk Comic, G Money, and Bored Ape Yacht Club (BAYC). In December 2021, Nike also announced the acquisition of RTFKT Studios. It is one of the most innovative fashion companies in Web3.
PUMA's Global Creative Director and Head of Innovation, Heiko Desens, stated that because of the benefits provided by the metaverse, PUMA's team of designers could work without limitations to create original designs as impressive as the actual products. According to him,
"Our team of designers took a lot of liberties when envisioning these footwear styles. We told them the sky's the limit. As a result, we were able to harness their creativity without the typical confines and limitations of our shoe production process."
Shashank is the founder at yMedia. He ventured into crypto in 2013 and is an ETH maximalist. Twitter: @bhardwajshash
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Paris Hilton invests in Afterparty's new NFT ticketing platformRead More..
Ridley Scott to Make a Movie on EthereumRead More..
Russia to include cryptocurrencies in its updated tax lawsRead More..
40 crypto companies sign open letter to EU regulatorsRead More..
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Blockchain games are leading the DApp industry: DappRadar reportRead More..
Finance Minister Nirmala Sitharaman calls for global crypto regulationsRead More..
WazirX co-founders shifting base to DubaiRead More..
Blockchain.com reportedly exploring IPO this yearRead More..
CoinDCX raises over $135 million in fresh funding round, now worth $2 billionRead More..
Atari terminates blockchain joint venture with ICICB GroupRead More..
Monero's July hard fork confirmed by its communityRead More..
Backed by Shark Tank's Kevin O'Leary, WonderFi set to acquire Canadian exchange CoinberryRead More..
US Govt Links North Korea to Axie Infinity HackRead More..
Jack Dorsey's first tweet NFT resells for only $280Read More..
Opera crypto browser now available on iOSRead More..
Beanstalk Stablecoin protocol loses $182 million in governance exploitRead More..
Jack Dorsey vs. Vladimir Tenev on Bitcoin transaction feesRead More..
Ripple claims 'a very big win' in SEC caseRead More..
Argentinian town to invest in crypto mining to fight inflation, upgrade rail infraRead More..
Pantera Capital closing fundraise for its blockchain fund after raising $1.3 billionRead More..
Homegrown blockchain co Polygon commits to go carbon neutral this yearRead More..
NBA registers four NFT trademarksRead More..
US crypto expert jailed 63 months for helping North KoreaRead More..
Fortnite developer Epic Games raises $2 billion to build for the metaverseRead More..
Indian companies storm the metaverse and NFT spaceRead More..
Coinbase is producing a movie trilogy on Bored Ape NFTsRead More..
Multiple Indian Twitter accounts hacked, NFT content postedRead More..
German police shut down $1.3 billion illegal darknet firmRead More..
Meta tests sale of virtual goods in metaverseRead More..
Bitcoin 2022 Conference: Bitcoin Maximalists attack national currenciesRead More..
Binance Gets In-Principle Approval to Operate as Crypto Broker in Abu DhabiRead More..
EU limits Russians' crypto investments to 10k EurosRead More..
Coinbase suspends UPI payments in India three days after launchRead More..
From KFC to Tesla, Dell: Crypto-curious corporations struggle to find right recipeRead More..
In Texas, crypto miners turn to solar powerRead More..
South Africa concludes technical Proof-of-Concept for its CBDC settlement systemRead More..
Terra buys $200 million in AVAX for reservesRead More..
Bitcoin will remain as a standard: Chess world champion Garry KasparovRead More..
Coinbase launches in IndiaRead More..
Meta working on virtual money 'Zuck Bucks': reportRead More..
Germany closes Russian darknet marketplace HydraRead More..
Britain paves way to accept stablecoinRead More..
Crypto industry reels from $600 million hackRead More..
NFT of Nelson Mandela's arrest warrant auctioned for $130,000Read More..
Bank of England calls for tighter regulation of cryptocurrenciesRead More..
ECB's Lagarde 'concerned' about crypto use to dodge Russia sanctionsRead More..
Crypto provides fix for some in crisis-hit AfghanistanRead More..
Bitcoin to the rescue: Cryptocurrencies' role in UkraineRead More..
Digital art in spotlight as Dubai makes crypto hub bidRead More..
G7 looks to thwart cryptoassets use as Russian sanctions dodgeRead More..
Can cryptocurrencies give Russia, others breather from economic sanctions?Read More..
Cryptocurrencies enter Russia-Ukraine conflictRead More..
Russia seeks to regulate cryptocurrenciesRead More..
Donald Trump's NFT collection to laud his own presidencyRead More..