Q. Almost 10 years as a sports entrepreneur, what are your key observations about India’s sports leagues landscape?
India doesn't need to be a sport-loving country as much as it needs to be a sport-participating country, because only if you play it do you start loving the sport. The reason why football is popular in Europe and the UK is because you always see a parent dropping their kids to football practice on Saturdays and Sundays. Not in India. We are not a sport-playing country, nor do we think it’s aspirational to have a career in sports. Now we are celebrating many of our sports people because they're going out and doing that, but we don’t invest time and effort into it. That’s what the leagues do, they help make a career in sport by bringing attention to the sport.