As the popular rap show returns for its third season, Forbes India speaks to Anshul Ailawadi, head, Youth, Music, and English entertainment, Viacom18 and Indian rapper Badshah about the growing hip hop and rap music industry in India
With Badshah joining the show once again for Season 3, along with four ‘squad bosses’ aka mentors—rap powerhouses Ikka, Dee MC, Dino James, and EPR—Hustle hopes to find emerging talent from all over India.