Netflix embraces audio with Spotify partnership

Netflix has teamed up with Spotify to create a new hub on the audio-streaming platform

Published: Nov 25, 2021 06:12:40 PM IST
Updated: Nov 25, 2021 06:24:54 PM IST

Netflix has teamed up with Spotify to create a new hub on the audio-streaming platform.
Image: Courtesy of Netflix


From "Squid Game" to "Money Heist," fans of Netflix hits can now delve into the music featured in their favorite shows. The streaming giant has partnered with Spotify to create a new hub dedicated to its shows. Whether you're a Free or a Premium Spotify user, there's a variety of content to discover, from playlists to special podcasts.

Even Netflix wants to get into the audio market, it seems. After serving up its series and movies in podcast version, the American giant has launched a new hub on the audio streaming site Spotify, the platform announced, Tuesday, November 23.

This collaboration will give fans of Netflix series easier access to the official playlists and soundtracks of hits such as "Money Heist" and "Bridgerton" or "Squid Game" and "Cowboy Bebop." The hub aims to centralize all audio productions related to Netflix content. Podcasts focusing on the shows are also listed on this page, such as "The Crown: The Official Podcast" and "Netflix Is A Daily Joke" or "10/10 (Would Recommend)." "By simply searching 'Netflix' on Spotify, you can find and sing along to the music behind some of your favorite Netflix shows—all in one place," explains Spotify. The streaming platform states that content in the hub is accessible to Free and Premium subscribers in the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland and India.

Over 22,500 "Squid Game"-themed playlists

To mark the release of the latest season of "Money Heist," Spotify has enhanced the experience on the show's page. Fans will be able to discover new videos from the cast, as well as the official playlist updated with tracks featuring in the latest episodes. The streaming platform has even shared a "Character Match Playlist" quiz to help users find their perfect character and soundtrack match.

According to Spotify, more than 22,500 playlists themed on "Squid Game" have been created since the show's release on Netflix. "It's clear that after the credits roll, viewers are left wanting even more—and they come to Spotify to hear it," the platform said.

In addition to the hit South Korean series, Netflix's latest major movie release, "The Harder They Fall"—starring Regina King and Idris Elba—will be the focus of an "enhanced experience" on Spotify. Listeners will be treated to a behind-the-scenes look at the creation of the film's soundtrack, as well as exclusive audio liners from artists such as Kid Cudi, Koffee and Ms. Lauryn Hill. Users will be able to access this exclusive content through Canvas, Storylines and playlist Clips.

TV shows have become real trendsetters in recent months, now even influencing the fashion world.  

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