In his first interview after assuming office, the managing director of the frozen food company speaks about strategies to navigate the Indian market, expansion plans, dealing with competition, and more
Mainak Dhar, managing director, McCain Foods India. Image: Swapnil Sakhare for Forbes India
Urbanisation, shifting lifestyles and a rise in disposable incomes have significantly influenced dietary habits, and led to an increase in the consumption of convenient and quick meal options such as frozen food.
The Indian frozen foods market was capped at Rs191 billion in 2024. Between 2025 and 2033, it is expected to grow at a compounded annual growth rate of 13.4 percent and touch Rs593 billion, according to IMARC, a global management consulting firm.
Established in 1957 in Canada, McCain Foods, specialising in frozen potato snacks, entered India in 1998 and now offers a variety of products tailored to Indian tastes. It is currently available in 1,000-plus cities via retail, online platforms, and food services through tie-ups with quick-service restaurants, and large and small hotel chains. Globally, the chain operates in over 160 cities and has 49 plants.
Forbes India caught up with Mainak Dhar, managing director of McCain Foods India, in his first interview since assuming the role in August 2024. He discusses strategies to navigate the competitive and price-sensitive Indian market, plans to expand to more Tier II and III cities along with the company’s commitment to sustainability, and more. Edited excerpts:
Q. Can you provide an overview of the Indian frozen food market and consumer attitudes towards it in a country where homemade food is still the preferred option?