No other luxury automobile company has been as active as Mercedes-Benz India in 2020. On December 13, the German brand hosted a car rally of 46 old and iconic Mercs in Mumbai, flagged off by Maharashtra’s home minister Anil Deshmukh. The event also felicitated Maharashtra’s women Covid-19 warriors. About a month ago, the luxury car brand entered into a retail marketing tie-up with State Bank of India (SBI) to access the latter’s HNI customer base for selling its premium cars. And through the year Mercedes-Benz India launched 10 new cars in India. The business plan was to keep the momentum going and to stay connected with customers, says Martin Schwenk, MD & CEO of Mercedes-Benz India. Q. Why did Mercedes-Benz India launch so many new products this year?