For Anisha Dossa Aibara, Jify didn’t happen in a jiffy. It took a little more than a decade. “I always knew the destination,” reckons the MBA graduate from London Business School, who started her professional stint as an investment banker with Axis Capital in 2010. “The day I joined, I was clear that eventually I have to start my venture,” she adds. Born into a family of entrepreneurs, Aibara was exposed to diverse and conflicting ideologies. Dinner table conversations usually veered around capitalism and social impact. Her mind grasped the best of all the worlds and figured out quite early that there has to be a sweet spot between impact and profitability.
(This story appears in the 24 March, 2023 issue of Forbes India. To visit our Archives, click here.)