The chief revenue officer of Criteo, Brian Gleason, talks exclusively to Storyboard18 about the potential of the open web and the Indian market The chief revenue officer of Criteo, Brian Gleason, talks exclusively to Storyboard18 about the potential of the open web and the Indian market
Brian Gleason, chief revenue officer, Criteo, talks about growing the business, the potential of the open web, and trends unique to the Indian market.
Criteo, the commerce media company, recently announced the launch of a video advertising solution in India. The company is bullish on the Indian market, looking to sign more clients, and grow its team and offices. Its video advertising solutions help brands, publishers, and retailers reach and monetize audiences.
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As more Indians spend time on digital, consuming videos, opportunities with video ads are booming. India's total video market—traditional TV and digital—is currently at $11.6 billion and will grow at a 9.5 percent CAGR in the next five years to touch $18 billion in revenue by 2026, as per independent research and consulting firm Media Partners Asia (MPA).
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Criteo is looking to tap this growing market by connecting brands to consumers through retargeting, internet advertising, recommendation, personalization, search, behavioural targeting and ecommerce ad solutions. In an interaction with Storyboard18, Brian Gleason, chief revenue officer, Criteo, talks about growing the business, the potential of the open web, and trends unique to the Indian market.