In 2015, Arnav Kishore thought himself to be a smart Alec. He rolled out Fire-Boltt with his sister Aayushi, prepared an exhaustive blueprint to make the business tick, and made a brilliant move by tying up with top Chinese manufacturers to sell smart bands at a mouth-watering rate of Rs1,999. There was an established and successful playbook created by the likes of Micromax and other desi hustlers—‘import from China, and then brand and sell in India—which Kishore was trying to ape. So the strategy was presumed to be a sure shot blockbuster.