September 2021, New Delhi. Let’s start the story from the climax. It was September 2021. Bijnis, a B2B platform for the unorganised retail segment such as footwear and apparel, raised $30 million in a series B round of funding led by WestBridge Capital. Existing investors such as Info Edge, Matrix Partners India, Sequoia Capital, and WaterBridge Ventures too participated in the round. Big backers, a big round of funding, and big prospects… everything was going well for bijnis.