Special Report
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Blow-by-blow account: Kotak counts, HSBC talks account
While Kotak Mahindra Bank sticks to traditional advertising language, HSBC is trying to change the grammar of bank advertising. Which format will click?
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Trust and authenticity make a leader: Eoin Morgan
England's first male World Cup-winning cricket captain on emerging from the abyss and rising to the top
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Nuisance to new sense: Can edtech advertising kill FOMO?
ASCI has released a long list of advertising guidelines for educational institutions and edtech players. But can they curb the menace of misleading and objectionable advertising? Well, looks like 'past record is no guarantee of future prospects'
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