Special Report
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Hic! Pernod wants you to drink more (water)
While the global liquor major's cheeky campaign intends to create awareness around drinking more water while consuming alcohol, the commercial does what every surrogate advertisement does: Reinforce the original brand and messaging
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Blow-by-blow account: Kotak counts, HSBC talks account
While Kotak Mahindra Bank sticks to traditional advertising language, HSBC is trying to change the grammar of bank advertising. Which format will click?
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Trust and authenticity make a leader: Eoin Morgan
England's first male World Cup-winning cricket captain on emerging from the abyss and rising to the top
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