Uber's 'Green' EV fleet is pitted directly against the biggest homegrown EV cab player BluSmart in India. Can the desi warrior keep the global David at bay?
There has been a staggering 803 percent jump in complaints against brand advertisements featuring celebs. Yet, nobody—neither brands nor celebs—is playing responsibly. Why?
With a new owner, can the brand finally get a much-needed marketing push, enough advertising thrust, a wider reach and a premium positioning to topple condom leader Manforce?
The three Rs—reach, ranking and ratings—are what advertisers and media buyers tune into to fix their television planning
In an interview with Storyboard18's Marketing Recoded, Vadapalli shares why markets should never 'fake it to make it', and tips on how to grow in the industry
Two seasoned investment bankers—Bharat Bhalla and Varun Kapur—are betting big on their instant meal bowls' venture. Will consumers take a Yu turn?
Avita has made heady progress in India over the last two years. Can it take on the heavyweights of the country's personal computer market with its odd and colourful strategies?
How Ankur Bhatia made a place for his ready-to-drink premium cocktail mixer brand Jimmy's Cocktails in people's glasses and bars
How Mikhel Rajani and his gang is spicing up the condiment market with the Naagin brand of hot sauces
Sharad Agarwal, head of Lamborghini India, on drivable luxury, use of 'Lamborgini' in Punjabi songs, and why the ex-showroom price is not the real price of the car
Hitesh Dhingra's The Man Company played a gentleman's game, shunned toxic masculinity and disrupted the men's grooming segment