M.A.D: Marketing & Advertising, Decoded
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Green vs Blu: An electrifying cab war in the offing
Uber's 'Green' EV fleet is pitted directly against the biggest homegrown EV cab player BluSmart in India. Can the desi warrior keep the global David at bay?
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Dhoni, Kohli, celebs and the menace of misleading ads
There has been a staggering 803 percent jump in complaints against brand advertisements featuring celebs. Yet, nobody—neither brands nor celebs—is playing responsibly. Why?
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Can KamaSutra pole vault to the top?
With a new owner, can the brand finally get a much-needed marketing push, enough advertising thrust, a wider reach and a premium positioning to topple condom leader Manforce?
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The whole picture: Apart from content, what can attract more eyeballs on TV?
The three Rs—reach, ranking and ratings—are what advertisers and media buyers tune into to fix their television planning
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Marketers should give up flamboyance: Pepperfry's former CMO, Kashyap Vadapalli
In an interview with Storyboard18's Marketing Recoded, Vadapalli shares why markets should never 'fake it to make it', and tips on how to grow in the industry
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Yu and its instant food gambit
Two seasoned investment bankers—Bharat Bhalla and Varun Kapur—are betting big on their instant meal bowls' venture. Will consumers take a Yu turn?
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A laptop brand from Hong Kong is braving the odds in India's PC market
Avita has made heady progress in India over the last two years. Can it take on the heavyweights of the country's personal computer market with its odd and colourful strategies?
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The right mix at the right place
How Ankur Bhatia made a place for his ready-to-drink premium cocktail mixer brand Jimmy's Cocktails in people's glasses and bars
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Meet King Cobra and his(s) Naagin
How Mikhel Rajani and his gang is spicing up the condiment market with the Naagin brand of hot sauces
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"You need to sit behind the wheel to enjoy a Lamborghini"
Sharad Agarwal, head of Lamborghini India, on drivable luxury, use of 'Lamborgini' in Punjabi songs, and why the ex-showroom price is not the real price of the car
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Turning men into gentlemen: How The Man Company is breaking masculinity stereotypes
Hitesh Dhingra's The Man Company played a gentleman's game, shunned toxic masculinity and disrupted the men's grooming segment