While Kotak Mahindra Bank sticks to traditional advertising language, HSBC is trying to change the grammar of bank advertising. Which format will click?
ASCI has released a long list of advertising guidelines for educational institutions and edtech players. But can they curb the menace of misleading and objectionable advertising? Well, looks like 'past record is no guarantee of future prospects'
Marketing and branding experts reckon the latest campaign tagline of Tata Salt—tez baccho se hi toh tez desh banta hain—is adding salt to the wounds. Find out why
Uber's 'Green' EV fleet is pitted directly against the biggest homegrown EV cab player BluSmart in India. Can the desi warrior keep the global David at bay?
There has been a staggering 803 percent jump in complaints against brand advertisements featuring celebs. Yet, nobody—neither brands nor celebs—is playing responsibly. Why?
The three Rs—reach, ranking and ratings—are what advertisers and media buyers tune into to fix their television planning
In an interview with Storyboard18's Marketing Recoded, Vadapalli shares why markets should never 'fake it to make it', and tips on how to grow in the industry