M.A.D: Marketing & Advertising, Decoded
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Thumbs up or down?
Soft drink brand Thums Up is bringing in real-life sports heroes for its latest campaign. With colas losing fizz globally, can these athletes help the brand keep its thunder intact in India?
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Can Urban Company enter the loo?
The home services marketplace unicorn is trying to enter the bathroom with professional cleaners. Can it find takers?
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What a beauty! How Mamaearth ambushed Purplle
Mamaearth grabbed more eyeballs with Sara Ali Khan even though the actor was first roped in by beauty platform Purplle
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From invisible to visible: How Durex became the second biggest condom brand in India by value
With new products and wacky campaigns, the brand has managed to make condoms a pull rather than a push product
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Brands incentivise Covid-19 vaccination: Shot in the arm or short-sighted?
Brands are doling out offers to cash in on the inoculation drive in India. It is good to remember, however, that the customer is not a moron
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Does Tata Tea's Jaago Re need a wake-up call?
Into the thirteenth year, has the popular social campaign outlived its shelf life, or can it still be relevant with the emotional connect of its messaging?
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Vedantu does a Domino's. Can it deliver?
With actor Aamir Khan as brand ambassador, the edtech startup guarantees academic results or money back, akin Domino's '30 Minutes or Free' pizza delivery strategy. Could this be Vedantu's silver bullet?
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Levi's ropes in Deepika Padukone as global brand ambassador
Bollywood actor to help the American denim maker widen its appeal among women
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'Healthy' Oodles versus 'Tasty' Noodles
Can oat be the moat that Marico needs to build to give 'Saffola Oodles' a remote chance to make a dent at 'Fortress Maggi'?
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Can HUL's 'Common Sense' blunt Sebamed's 'Science'?
Though HUL's move to roll out a campaign—pH ki nahin CS (common sense) ki suno—will blunt the 'misleading pH-only' weapon of Sebamed, it might end up giving the much smaller rival what it always wanted: More footage, more pH points, and more noise
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Soap Opera: Can Sebamed put HUL on a slippery ground?
The German personal care brand has rolled out a bold advertising campaign taking on HUL. The soap queen, though, is firmly entrenched