Sharad Agarwal, head of Lamborghini India, on drivable luxury, use of 'Lamborgini' in Punjabi songs, and why the ex-showroom price is not the real price of the car
The forecast was gloomy. Last Thursday, Delhi was expected to have its tryst with a monsoon playing truant. An overcast sky and falling light meant poor visibility. Two things, though, dazzled. The first was the Lamborghini Huracán STO, which the Italian supercar brand launched in India at a price tag of a little under Rs 5 crore. And the other was a bright yellow tie around the neck of a suited-booted Sharad Agarwal. “I tried to match it with the colour of the launch car, we have yellow liveries on that,” says Agarwal, head of Lamborghini India, beaming. Lamborghini, he explains, is a sports car brand. “We are not a formal luxury brand,” he says, stressing on the importance of driving a super luxury car rather than owning it. “You need to sit behind the wheel to enjoy the experience of a Lamborghini,” he adds. Excerpts from an interview.
Usually, the rich in India have chauffeur-driven cars. But what’s the fun of owning a super luxury beast when you are not behind the wheel?
Well, for us, it’s not the fact. Lamborghini is all about driving dynamics. It’s about enjoying the feel of the car, the vibration and the noise of the engine. Design, driving dynamics and driving experience are at the core of what we bring to customers. And if you're not driving it, then what's the fun of owning it?