Thought Leadership
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Using choice architecture to change behaviour
One of the most successful approaches to helping people act on their intentions is to carefully design the choice architecture
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Networking 2.0 series: How to work your network
How should you make the most of online networks?
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The four horsemen of negotiator power
To maximise their success at the bargaining table, negotiators should maximise their power
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Enhancing last mile in healthcare delivery by retail health-kiosks
Health-kiosks have the ability to maintain the personal touch which cannot be provided by Artificial Intelligence or Mobile Apps or chat bots
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GE's Jeff Immelt: 5 ways leaders can show authenticity
People around the world are asking their leaders the same question: Are you telling us the truth?
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Ensuring Nutrition Security: What the government can do
In 2012, India lost over $12 billion in GDP to vitamin and mineral deficiencies. Scaling up core micronutrient interventions would cost less than $574 million per year, the World Bank says.
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Personal product ownership is passé: Is Indian consumer behaviour changing?
Lease economy, share economy: whatever you call it, the rental economy is here and changing the way Indian consumers use assets
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What are the limits of CEO activism?
Should CEOs actively speak out when they encounter social injustice—even if their beliefs may not shared by employees, board members, or many shareholders? James Heskett asks, what are the limits to a chief executive's soapbox?
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Pricing strategy for service start-ups: How to employ access and usage fee?
Pricing is especially important for products consumed in multiple units, because not only does the firm need to set a price point, but it also needs to pick a pricing scheme and balance between charging for access to the service and for each unit used. This paper defines new guidelines for helping firms pick the right pricing scheme based on the nature of heterogeneity in buyers' consumption levels and valuations for the product
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Can Vietnam become a global tech hub?
Vietnam is hoping its nascent tech ecosystem can compete on a global stage, and it has started to gain the attention of international investment. Eddie Thai '12 discusses the challenges and opportunities along the long road to reach the country's potential.
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So long, Cube Farmer: Telecommuting, Co-working and the End of the Office
For a variety of reasons—technological, economic, and social—the office as we knew it for most of the 20thcentury is going away. In this three-part series, we'll look first at why and how the office is changing; second, at the challenges the new office creates for managers and workers; and finally, at what the new office says about where society may be heading