Anu Meena had spent her childhood on farms in Manoli village in Rajasthan. Her grandfather was a farmer selling wheat, vegetables and pulses. She attended school, and tended cattle. Although too young to notice, she understood that selling produce was a difficult task. To spend day and night traveling to a mandi (marketplace), haggle over prices, deal with middlemen and traders, and worry about storing produce, especially with rising temperatures, was every farmer’s nightmare.