Rajiv is based out of Delhi-NCR and writes stories on startups, corporates, entrepreneurs of all kinds, and yes, marketing and advertising world. His ‘historic feats’ include graduation in history from Hansraj College, master's in medieval Indian history from Delhi University, and PG diploma in journalism from Bharatiya Vidya Bhavan. Another forgettable achievement was spending over a decade at The Economic Times as his maiden job. For the first seven years, he learnt the craft on the desk, and the remaining years were spent unlearning and writing for Brand Equity and ET Magazine. What keeps him going, and alive, apart from stories is the heavenly music of immortal legend RD Burman.
Team Delhivery: (From left) Sandeep Barasia, Mohit Tandon,Suraj Saharan, Sahil Barua, Ajith Pai and Kapil Bharati. Image: Madhu Kapparath
The routine got formalised from March 23, a day before the lockdown. Sahil Barua, cofounder of Delhivery, would religiously get on a call with 45 people from his management team, sharp at 9 am.
“Have there been any Covid-19 cases?” was invariably the first question, pertaining to the safety of his employees—over 30,000 spread across India and abroad. Over 80 days into the lockdown—and now through the gradual unlocking phase—the 9 am call is still on.
Next on the agenda is a query on operational performance. “Is the system running without any glitches? Do we have enough people? Are there new containment zones that we need to factor in?” The questions focused singularly on business.
A week later, from March 30, a new element got incorporated in the daily ritual of Barua and his core team—AMA (ask me anything) live on Facebook at 4 pm every day. The idea was to interact and know about the safety of the employees—emotional, physical and most importantly, during such tiring times, financial. “We assured everybody that their jobs are safe,” recalls Sandeep Barasia, managing director and chief business officer. “We have had no Covid-related layoffs.” This was a key element, he underlines, in driving motivation.
The Gurugram-headquartered logistics company posted Rs 1,642 crore revenue in the March-ended fiscal 2019, and unaudited numbers for the 2020 fiscal shows a 68 percent jump— to Rs 2,760 crore.
If zero layoffs was reassuring, the annual appraisal process—with an increment of 7.8 percent in April—was considered magical. “It made people realise that we are not going to fire anybody,” says Barau.
In a country like India, he adds, the ability to provide a secure job is extremely important. While acknowledging the allure of the gig economy, Barua asserts that such a form of employment is not in the best interest of workers, especially in the logistics and transportation industry. No pink slips and an annual raise also helped in ensuring that Delhivery didn’t face a labour crisis, as millions of jobless workers migrated from cities to native villages.
Barua and his gang also did something radical to keep the engine running, and tackle Covid-19 crisis head-on. Find out more in our digital issue, now LIVE.