61% Companies want to market in the metaverse: Survey
44 percent marketers plan to run advertising campaigns in the metaverse in 2022, a survey suggests
By Shashank Bhardwaj
Image: Shutterstock
A survey by Unsupervised, an analytics automation company, revealed that marketers’ preferences are shifting towards digital marketing and people need to adapt to the new trends. The survey consisted of participation of 843 marketing professionals with varying experience levels. Its purpose was also to discover and analyse new market trends.
Social media and content marketing have been the go-to options for marketers and companies who want to expand their reach amongst the digital audience. As the craze for web3 and the metaverse is catching up, more and more marketers want to establish their brand presence in the digital universe.
The marketers with more than six years of experience (63 percent) were more likely to encourage their brand presence in the metaverse than those with less experience (53 percent).

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