Nike’s new ad campaign has Colin Kaepernick, the NFL quarterback who knelt during the US national anthem to protest against racial inequality. Some other anti-Trump ads:Airbnb:
Ran ad against US President Donald Trump’s anti-immigrant policies and dubbing Haiti, El Salvador and Africa ‘s**thole’. The ad read “we believe no matter where you are… we all belong.”Patagonia:
Outdoor apparel company wrote on its homepage ‘The President stole your land’ to protest against Trump’s plan to scale back allotment of protected land.Dove:
Poked fun with its campaign #AlternativeFacts, a reference to the term coined by the administration to explain false claims about presidential inauguration attendance. Among other things, the ad said, the new Dove antiperspirant “boosts your Wi-FI signal”, “rhymes with orange”, “raises your IQ by 40 points”. Smirnoff:
Following allegations of the administration’s collusion with Russian President Vladimir Putin's regime, vodka company starts ad campaign: “Made in America. But we’d be happy to talk about our ties to Russia under oath.”
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(This story appears in the 28 September, 2018 issue of Forbes India. To visit our Archives, click here.)