Adam Granite, CEO, Africa, Middle East and Asia, on propelling the non-film category, cross-cultural collaborations and driving growth
In India, UMG is looking to acquire companies across the music ecosystem, including labels and catalogues.
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The Universal Music Group (UMG) recently announced growth strategies for its expansion plans in India. In India, UMG is looking to acquire companies across the music ecosystem, including labels and catalogues. With an artiste-first approach, the multinational music corporation remains one of the few music companies with presence in India that is entirely focussed on the non-film category.
In 2022, UMG’s India business acquired a majority stake in music and entertainment company TM Ventures, which represented some of the biggest talents, including Arijit Singh, Sunidhi Chauhan, Nucleya. In November 2023, the company also announced a strategic partnership with independent talent management company REPRESENT to accelerate opportunities for independent artistes, such as Anuv Jain, Hanita Bhambri, Kayan, Savera, OAFF.
“We are an artiste-focussed company,” says Adam Granite, CEO, Africa, Middle East and Asia (AMEA) at Universal Music Group. Granite has been at the forefront of discovering and nurturing emerging talents, not just in India but at a global scale. During his recent visit to India, he spoke to Forbes India about the supporting Indian artistes, focusing on regionalisation and more. Edited excerpts: