Our top reads of the week
From Hero Electric and Ola gearing up for the battle of the EVs to online shopping habits of Indians and Kapil Dev in action at From the Field, here are our best reads of the week
Image: Shutterstock
1) High-voltage fightDespite failing twice at electric vehicles, Naveen Munjal wasn’t about to give up on the EV dream. And the Hero Electric managing director and part-time street photographer’s long shot has paid off. Today, Hero Electric is the largest EV maker in the country, with 36% market share. It sold over 50,000 scooters in FY21. He’s now gearing up for a fight as the space heats up. Read more
2) Can Ola do it twice?Bhavish Aggarwal has built a homegrown mobility solution once. Can he do it again—this time also heralding an EV revolution? As Ola launches the first two scooters from its stable and builds the world’s largest two-wheeler factory, we break it all down for you. It looks like the battle of the EVs is on! Read more
3) Influencer economyAs marketing budgets were slashed in the face of a pandemic, it was the influencers’ time to shine. Marketers got a bang for their buck, and influencers became decision-makers for how a brand should be marketed. We speak to popular social media influencers to see how they are navigating their new found power and freedom. Read more
4) Fix the glitchSometimes having a billion-dollar idea is not enough—you may still get many other things wrong in the startup journey. As Mindtickle learnt, they were “selling petrol to people riding cycles”. Once the realisation hit, they changed gears, wooed customers and investors and turned unicorn! Read more
5) Humanity in peril
As we saw with disbelief, Afghanistan fell to the Taliban in a matter of days. The fall after the US troops leave will leave millions displaced. Already 82.4 million people were forcibly displaced around the world in 2020. This includes 35 million children. Here are some key numbers you should know about the global refugee crisis. Read more
6) How Indians shop onlineAnother study, this time by Bain Capital charts out how India’s shopping habits changed during the course of the pandemic. Women and senior citizens took to online shopping, and the e-grocery market grew at an unprecedented pace—double of what was forecasted for it before the pandemic. Learn some other key numbers about the online shopping habits of Indians. Read more
7) From the Field Season FinaleKapil Dev is much more than the sum of his runs and wickets. Today, in the finale of season one of From the Field, Dev joins us and graciously shares the pearls of wisdom he’s gathered over the years—about teamwork, leadership, keeping your eye on the goal, and much more. This one is a must watch even if you aren’t a cricket fan, but especially if you are! Watch here
