2018, New Delhi. There was an insane amount of money on the table. And for Rakesh Verma, there was every reason to yield to the temptation this time. CE Info Systems—the parent company of MapmyIndia—was co-founded by Verma and wife Rashmi from a three-bedroom apartment in New Delhi in 1995. Over the next two decades, the duo painstakingly built and profitably scaled their digital maps and location tech venture against all odds.
(This story appears in the 27 January, 2023 issue of Forbes India. To visit our Archives, click here.)