In January 2022, Infosys leapfrogged IBM to take the number three position in the annual report by Brand Finance, the world’s leading brand valuation firm. In fact, its year-on-year brand value grew by 52 percent to $12.8 billion. Infosys has been recognised as the fastest-growing IT services brand in the world. It is also among the Top 25 fastest-growing brands across sectors, globally, according to Brand Finance Global 500, 2022. The company managed a monumental 80 percent leap in brand value over the past two years. Storyboard18 caught up with Sumit Virmani, global chief marketing officer of Infosys, to get a peek at the company’s brand playbook and its game plan on tennis courts, and in our virtual worlds, which has helped propel the brand into the top three globally.