The MD & CEO, who will relocate to Germany later this year, turned around the fortunes of the company by ensuring a diversified portfolio, launching attractive products, and addressing quality and cost issues
Image credit: Mexy Xavier
However, the climb to the number three position hasn’t been easy.
Laying The Groundwork
Much of the surge in sales in passenger vehicles is due to a rather diversified portfolio after struggling for many years with finding the right products. In January 2020, the company launched what it calls New Forever, an initiative to refresh its products frequently. The 'New Forever' range from Tata Motors includes cars such as the Altroz, Harrier, Tigor, Tiago and Nexon.
Butschek had come to India with a reputation for restructuring companies to improve productivity and profitability. Between 2002 and 2005, as president and CEO of Netherlands Car BV, a joint venture between Daimler and Mitsubishi Motors Corporation (in 2012, Dutch coach maker VDC acquired the company and renamed it VDL Nedcar), Guenter was instrumental in its turnaround.