When the going gets tough, the sales get going. That slight paraphrase of a well-worn truism may best explain the resilience of the two fierce rivals that feature in this fortnight’s cover story: Samsung and Xiaomi. The current battleground is, of course, the Indian smartphone market, the world’s second largest after China, where both brands are engaged in a no-holds-barred slugfest for the top slot.
(This story appears in the 31 August, 2018 issue of Forbes India. To visit our Archives, click here.)