IIM Kozhikode
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Joy of unboxing: Packaging's powerful pull for branding, bonding and beyond
Let's recognise the role of the shipping box in brand communication, customer engagement and community building because the humble box is, indeed, a hero of online commerce
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Beyond Trade-offs: Importance of making sustainability aspirational and profitable
Embracing ESG principles isn't just about being socially responsible; it's about survival in the marketplace and as a species on the planet
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Hard to Soft Skills: How to work with transition in rapidly transforming organisations
As technology and changing demographics shift the skill landscape, managers must develop a balance of social skills and an adaptable locus of control, moving from self-reliance to team empowerment
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Killer or a breeder? AI's impact on creativity and jobs
Recognising the need for cultural and societal shifts in our approach and celebrating hybrid creations can foster a harmonious partnership between human ingenuity and technological innovation, charting a path where AI is a collaborator, not a competitor
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Importance of women in India's path to development
By promoting women in every sphere of life, India can elevate its economic standing and build a society founded on principles of equality, liberty, justice, and progress, aligning with its claim of a democratic republic
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Why social media watchdogs are necessary to battle disinformation and polarisation of society
A research by IIM Kozhikode offers a balanced perspective on social media monitoring, recognising it as a potentially crucial measure to combat the threat of disinformation and polarisation
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The Nose Knows: Sniffing out the marketing tricks of the trade
While navigating the marketplace, customers need to arm themselves with knowledge of aromatic tactics
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What Indian managers should know about Generative AI
Given what organisations know about traditional AI models, it is time to take control of Gen AI's flaws and use its generative ability to offer complex, customised solutions
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When the divine meets dollars: Decoding economics of faith
What explains the connection between the divine and dollars? It is a cultural and economic juggernaut, a collective consciousness that seems to ignite growth
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How to develop and maintain reading habits in the digital era
As readers navigate this digital chapter, it is essential to critically examine the impact of technology on the depth, diversity, and immersive qualities of reading experiences
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Embracing inclusivity by humanising AI decisions
Leadership gets redefined in a world where the disabled community's triumph intertwines with cutting-edge technology. Artificial Intelligence (AI) holds the potential to be a catalyst in this transformation