Storyboard18
-
MAdtech Point: If advertising will no longer run the Internet, then what will run the Internet?
Impact of responsible use of consumer data and consent management is resetting the balance that runs the Internet
-
MAdtech Point: Break down and rebuild the legacy digital advertising system
Existing digital ad and marketing systems cannot afford to find money to rewire themselves. It will be an outside job. But whose job?
-
We are working on guidelines for 'greenwashing', says Rohit Kumar Singh, secretary, DoCA
Rohit Kumar Singh, secretary, Department of Consumer Affairs (DoCA), said increasing instances of misleading statements about products' eco-friendliness are a matter of concern
-
Network18 and DistroTV announce partnership to stream channels live and free in India
In its initial phase, the partnership has seen the launch of Network18's key channels such as CNN-News18, News18 India, CNBC TV18 and CNBC Awaaz on the platform
-
Nationally loved Air India brand now has the vision and Tatas' support to be internationally loved, says Prasoon Joshi
McCann Worldgroup's Prasoon Joshi discusses behind-the-scenes nuggets and narratives that are shaping brand Air India's transformation
-
Moneycontrol launches #BullishOnIndiacampaign to capture India's rising economic might amid a global slowdown
'Bullish on India' campaign highlights that the nation's economy has not just endured challenges but has also thrived, ushering in a promising future. Through a collection of impactful industry stories, the campaign underscores India's capability to sustain economic growth across diverse sectors
-
PM Modi posts on Moneycontrol's Bullish On India campaign; says India's a beacon of hope
'Bullish On India' will put a spotlight on India's vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India's growth trajectory
-
Leaders' Table: Catalyzing positive transformation through purpose-infused leadership
Purposeful leadership nurtures a culture of authenticity and openness. Alignment of actions with goals nurtures trust among stakeholders—be it customers, staff, or investors, writes Devendra Chawla
-
Facts-based content creators are becoming celebrities: Nestle's Rajat Jain
The head of foods business at Nestlé Maggi talks about maintaining relevance with Gen Z, content creators calling out big companies and transparency being a critical point for the company
-
Anant Maheshwari joins Honeywell as President and CEO, to lead high growth region
Maheshwari returns to Honeywell with more than a decade of experience working in Honeywell's high growth regions and most recently leading Microsoft India for seven years.
-
Storyboard18 YoungGuns is here—the biggest celebration of next-gen creativity
We honour, recognise and celebrate promising young individuals through Storyboard18's YoungGuns initiative, a flagship programme from the Network18 Group
-
Storyboard | Is brand Air India ready to fly again?
Experts weigh in on what the future could hold for the airline brand and its Maharajah as they return to Tata group
-
Storyboard | A rebirth for Air India and its Maharajah?
There was a time when every middle-class home in India proudly displayed a little Maharajah curio in their living room. Ad veteran Prabhakar Mundkur ruminates if we will see the golden days of the airline again with Air India’s return to the Tata group
-
Storyboard | Gaming and esports brands hooked to ads, spend over Rs 1,000 crore in 2021
With a significant surge in gaming and esports in India, brands have dialled up advertising to boost reach and popularise new offerings. We dive into their advertising playbook
-
Storyboard | Who knew Air India's Maharajah was born on the corner of a letterhead?
Nandita Chalam, former senior vice president & executive creative director, JWT, writes about the yesteryears of Air India as advertising veterans share stories of working on the iconic brand in its golden age
-
Storyboard | Sustainable and alternative travel get a pandemic boost
Booking.com’s APAC managing director Laura Houldsworth says while earlier people had the ambition or the intent to travel sustainably, now they're seeing that intent converting into action
-
Storyboard | What really happens when celebrity brand endorsers turn investors
Alongside regular funding benefits, marketing heads suggest how celebrity involvement sometimes pushes the overall valuation of the brand. But there's also a downside
-
Storyboard | Marketing 007: How James Bond has shaken and stirred brand business
007 and his chemistry with brands return with the 25th James Bond film No Time To Die. Here's a breakdown of how marketers bond with the secret and suave agent
-
Storyboard | To find creative innovation, remix the past
Most emerging billion-dollar ideas are old and have been copied/transformed/combined or bent/broken/blended by those who can see patterns and make something unique out of it
-
Storyboard | Practo gets a new friend in Rahul Dravid
In an exclusive chat with Storyboard, Srikanth Pinninti, executive vice president —marketing, Practo, shares the company’s goals for its new campaign as it expands into the secondary care market
-
Storyboard | Cred to Cadbury, nostalgia in advertising should be handled with care
Brands remix old ideas and use nostalgia as a marketing tactic to stay relevant. But there are rules if you want to go retro
-
Storyboard | At 71, Brand Modi has seen some Achhe Din
PM Modi is on number one in the lists of top 100 online influencers and the most impactful online brands in India with a brand value of Rs327 crore
-
Storyboard | Mondelez and Ogilvy put a new twist to remake the iconic Cadbury 'Cricket' ad
Ogilvy's Piyush Pandey and Anil Viswanathan of Mondelez talk about the original’s enduring appeal and remaking 'Kuch khaas hai zindagi mein' for a new world
-
The resurgence of Brand Shah Rukh Khan?
After a dry spell, the 'king of Bollywood' is back in two viral advertisements. His innate charm and self-deprecating wit always add to the power of his brand, say advertising executives
-
Paralympic Games: The toughest marketing pitch?
Branding experts call on brands, broadcasters and the games’ organisers to fuel popularity of para-games and para-athletes
-
Humans love certainty so much, they are willing to pay extra for it
The stage for Dunzo, Grofers et al was set in 2003, when Paresh Rawal danced in a Domino’s ad about the 30-minutes delivery promise. The truth is it's not the wait that grinds our gears, it is not knowing how long to wait
-
Brands' cause du jour: Mental health
When Simone Biles and Ben Stokes took mental health breaks, several brands stepped up to speak up about mental health. However, sustained conversation, with conviction and action, remains missing