For Parvathy, choosing the right script goes hand in hand with making the Malayalam film industry a safer place for women
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Her taking a public stand on issues and speaking up have come at a price.
Last year, she was the victim of cyberbullying when she questioned misogynistic dialogues in a movie starring superstar Mammootty. Fans of the 67-year-old actor, who is revered in Kerala, took to social media and threatened her with rape and death. It was perhaps the first time in Kerala that an actress had spoken up against a superstar, questioning his roles and dialogues in a movie.
“Parvathy is somebody who has broken away from tradition,” says Sreedhar Pillai, film critic and trade expert. “Earlier, actresses would never speak up. She is bold, and a fantastic actor as was evident in her fabulous performances in Ennu Ninte Moideen, Charlie, Take Off and Bangalore Days. With the Malayalam film industry changing and becoming more content-driven, she has a huge role to play in the coming years.”
Over the past year, WCC has fought a public battle with AMMA, now headed by Mohanlal, over not expelling actor Dileep, despite him having spent over 85 days in jail. AMMA eventually expelled him in October.
All of which meant fans of the superstars had more arsenal to attack Parvathy further on social media. The fans, who often taunted her as a “feminichi” (slang for feminists), went on the offensive when a song from her movie My Story (starring another superstar, Prithviraj) was released. The song received over 175,000 dislikes on YouTube. Even now, Parvathy’s posts on social media or YouTube continue to be met with a similar fate.
“It is certainly going to take generations and generations to bring about a change in the way we think,” says Parvathy. “But, now I am calm. We have set the ball rolling. Everyone has a responsibility to sustain the movements that forge the path toward equality. I am doing my part. One step at a time.”
Does it also affect work coming her way? “People find it difficult to work with a whistleblower,” says Parvathy. “I am not as affected as many of the others are. Our focus is on cleaning up our workplace. And this doesn’t take away from our craft. We want to make films. I hope that Malayalam films consistently find a place in the national and international arena.”
(This story appears in the 21 December, 2018 issue of Forbes India. To visit our Archives, click here.)