After solving for in-browser video editing, InVideo now uses generative media to craft visuals tailored to prompts and has over 16 million stock images and videos to generate those videos
Sanket Shah (left) CEO, InVideo and Anshul Khandelwal, CPTO, InVideo Image: Mexy Xavier
For Sanket Shah, the pivot into the world of AI came by chance.
Shah had initially set out to solve one of the biggest problems ahead of video editors and content creators: To help edit videos online. “Solving video editing in the browser is one of the toughest problems,” says Shah, co-founder and CEO of InVideo. “It continues to be so.”
In its first avatar, InVideo, which Shah founded in 2017, had become something like the Canva of video editing, he says, before he decided to venture out into the world of AI-led video making. Canva, an Australia-based company, makes tools for creating social media graphics, presentations, postcards, promotional merchandise and websites.
Today, InVideo uses generative media to craft visuals tailored to prompts and has over 16 million stock images and videos to generate those videos. “I think most people today can’t create a great video when they want to,” Shah says. “I think we are challenging that status quo.”
Shah started InVideo as a video creation and editing platform along with Harsh Vakharia, and Pankit Chheda. The company built a software that could be used in a browser, allowing users to create high-quality videos. Over time, its clients included media houses and journalists who used the company’s web-based software that had a library of templates, stock photos, music and videos to create professional-quality videos with ease.
(This story appears in the 27 June, 2025 issue of Forbes India. To visit our Archives, click here.)