Growing up in a two-bedroom Bronx apartment shared by 12 family members, Wendy De La Rosa learnt to make every dollar count. Now the Wharton and Goldman Sachs alum is helping fintech startups understand how real people relate to money
“ I see my family in every experiment that I run... I know what it means to be living paycheque to paycheque.”
Wendy De La Rosa, Co-founder, Common Cents Lab
(This story appears in the 29 March, 2019 issue of Forbes India. To visit our Archives, click here.)