The renowned designer's latest bridal collection, 'There She Glows', celebrates century-old craftsmanship in a contemporary way
Anita Dongre's latest bridal collection, ‘There She Glows’, harmonises contemporary silhouettes and unconventional cuts with motifs inspired by nature for the woman who has deep Indian roots and a spirit that transcends borders. The couture line celebrates century-old craftsmanship in a current style to create unique pieces, from the Urvara skirt set featuring Pichhwai hand-painted on a contemporary silhouette, to the sage Kusha corset crafted with sequin-embroidered Mughul motifs, to the sleek and modern Nayaab skirt set designed with Lippan mirror work that originated from Kutch, Gujarat. In a conversation with Forbes India, the designer shares insights about the fine details that went into bringing her vision for this collection to life, striking the right balance between creativity and commercial viability and what's next for the House of Anita Dongre. Edited excerpts: Q. What was the inspiration behind your latest bridal collection?