Nobody knew that Jeff Bezos was a huge JRR Tolkien fan until 2017 when he went out resources-blazing to bid for the rights of Tolkien's stories to make content for his streaming service Amazon Prime Video. The streaming giant shelled out $270 million for the rights, spent $468 million filming the first eight-episode season, and five years later, on September 2, released the first two episodes of the first season of Lord of the Rings: The Rings of Power.