HNIs are willing to travel miles to address health concerns and rejuvenate, with treatments for anti-ageing, stress management, weightloss management, and more, led by the younger generation, who take their health very seriously
Watsu aquatic therapy at the Six Senses Vana
“It feels like you are in your mother’s womb, it was the best experience of my life,” says Rashida Cutlerywala on experiencing Japanese hydrotherapy Watsu for the first time. It was in September 2023, during her three-day trip to Six Senses Vana in Dehradun, that she tried the therapy. Watsu involves stretches, massages and acupressure that the therapist gives in warm water. “I was crying by the end of it,” adds Cutlerywala, the founder of Haute Chutney, which hosts lifestyle events.
While most people take wellness trips to address a particular health issue such as weight management, stress and diabetes among others, there are others, like Cutlerywala, who like to take them as recreational self-care trips. “This was a short trip, but extremely relaxing. My husband and I might look to keep doing one such trip every year,” says Cutlerywala, who wanted a break and decided to go on a well-being trip.
According to the Global Wellness Institute (GWI), the Asia-Pacific region has 258 million wellness trips annually, which is second only to Europe. People have been increasingly becoming aware of their well-being and now it is going much beyond spa treatments.
Moreover, Indians have been travelling to countries all over for specific treatments—from South Korea for beauty treatments; Bhutan and Nepal for healing; certain wellness retreats in Europe for anti-ageing and weight loss, among many others. The India wellness tourism market size is estimated at $19.43 billion in 2024, and is expected to reach $26.55 billion by 2029, with a compound annual growth rate (CAGR) of 6.45 percent between 2024 and 2029, as per Mordor Intelligence.
With more awareness and availability of a range of wellness treatments there is higher demand for concern-specific and well-being programmes. “Earlier, people would look for hotels or resorts with some relaxing spas. Now, people are more focussed on addressing a particular health issue,” says Loveleen Arun, founder and director of luxury travel company Panache World.
(This story appears in the 14 June, 2024 issue of Forbes India. To visit our Archives, click here.)