Matific, with its AI-driven learning process and an immersive and gamified environment, has over 1,000 schools in India on its platform
Craig Shotland, chief executive officer of Matific
Two-and-a-half years in India, 1 lakh students and over 1,000 schools on its platform, Australian edtech major Matific has been silently growing its maths platform for K-6 in India. “We are expecting these numbers to grow three-fold in 2022,” asserts Craig Shotland, chief executive officer of Matific, which operates across 60 countries and offers content in over 40 languages including Spanish, French, Portuguese, Hindi, Tamil, and Marathi. Founded in 2012, the Australian maths global edtech major entered India in June 2019 but started operations a year ago. The CEO offers a plausible reason for taking time to hit the ground running: Matific was doing its elaborate homework. “We intended to be well-equipped and whet our resources before we tapped into the Indian market,” says Shotland in an exclusive interview with Forbes India. Maths, he underlines, is a universal language and has proven to be a foundation for many skills that children acquire over the years. Focusing on conceptual understanding and critical thinking in mathematics helps children in honing their aptitude, and thus securing their future, he adds. Edited excerpts:
Q. You came in late, started a year ago but have made heady progress in India. Seems you are getting your maths right here…
We have got an overwhelming response within a year of our operations. We have completed phase one of our approach and are now rapidly accelerating towards the second phase of expansion by expanding team size to cater to a larger audience.
We see India as a key strategic market, which is driven by factors such as robust market potential, strong demand for edtech, and government policies like NEP (national education policy). But most importantly, the passion for education and learning, willingness to adopt technology and a strong affinity to gamified educational content makes it a great place to be right now.
Q. Can gamification make maths a fun learning experience?