SuperBottoms has seen two near-death experiences, including an imposter wanting to clone it, but the force of young moms put together by Utagi will do anything to protect and scale the reusable cloth diaper and baby products
Pallavi Utagi, Co-founder and CEO, SuperBottoms
Image: Selvaprakash Lakshmanan for Forbes India
Mumbai, 2019. Pallavi Utagi’s maiden venture was all set to hit rock bottom. SuperBottoms, an eco-friendly, reusable cloth diaper brand started by the software engineer in 2016, was in the midst of its first major crisis. And literally, it was a man-made crisis. At a Monday morning meeting in April, Utagi’s retail manager displayed his naked ambitions. “Madamji, aap aurat ho ke ye brand bana sakti hain to main kyon nahin [Ma’am, if despite being a woman you can build this brand, then why can’t I],” he praised his boss, dropping a vague hint about his plans.
(This story appears in the 24 March, 2023 issue of Forbes India. To visit our Archives, click here.)