Last year, actor Ranveer Singh channelised his inner ‘Gully Boy’ through one of CoinSwitch Kuber’s #KuchTohBadlega ad films. Through his desi rap, ‘Mar mar ke jeene ka Nahi toh dar dar ke jeene ka nahi’, he convinced his gang, who were playing carrom, to invest in cryptocurrency. And, the boys chimed together, ‘Apna time aa gaya bhai’ to Singh’s ‘Ab kya bol reli public?’. This ad film sort of encapsulates the cryptocurrency category in India.