The first-standard student and gamer, VivOne is being approached by brands every day. Here's a peek into the life of the young gamer
Aged seven, Akarsh Chaudhary aka Vivone, is one of the youngest online gamers in India.
At seven, which game did you play? Ludo or hide-and-seek, perhaps? And what did you get in return if you won? Maybe a chocolate bar or candy floss? If you're a 90s kid, this must be relatable. But this is 2022—the games have changed, and so have the rewards.
Akarsh Chaudhary aka Vivone, is one of the youngest online gamers in India. He is offered up to a lakh for two to three video collaborations of his gaming content. A seven-year-old from Mumbai, Vivone has a schedule like every other kid in his neighborhood that includes homework, meeting friends, and swimming lessons. But, what is different about his day is the three hours every afternoon he spends gaming online. He plays BGMI, Valorant, Call of Duty: Warzone, CODM, Pokémon UNITE and others, and also streams his content on YouTube and gaming streaming platform, Rooter.
Vivone has 56.3K followers on Instagram, 3.73 lakh subscribers on YouTube, and 22,000 followers on Rooter.
His father, Vivek Chaudhary, is focusing on sharpening Vivone’s skills and not looking for monetisation options at the moment. Chaudhary senior who used to play video games himself, says he wants Vivone to set an example of how online gaming can become a career and how like every other traditional athlete an online gamer can also represent their country at international tournaments.
Chaudhary and Vivone’s new streaming platform partner Rooter is however, flooded with offers. From gadget brands to fantasy apps and even some FMCG brands are willing to offer up to rupees one lakh for a video collaboration. What do they get in return? Reach, access, attention, and rub-off from the influencer to the brand.