When TikTok was still around in India, Mumbai-based Rafique Merchant experimented with selling dream homes in 60 seconds. Though he didn’t make big sales through those TikTok videos, he got thousands of inquiries for showcasing affordable homes. Merchant, who has been a realtor for over 10 years, didn’t get time to explore TikTok as much as he would have liked to because the app was banned. Back then he wasn’t interested in Instagram, mainly because the Facebook-owned app was heavily picture-focused. In Merchant's words, “Instagram wasn’t massy then.”