When India's biggest commuter bike maker Hero MotoCorp joins hands with the world's biggest premium bike brand Harley Davidson to take on India's hero in the premium bikes segment, one can expect a blockbuster in the making. Can Harley's cheapest bike in India pose a serious threat to Royal Enfield, which has been cruising for decades?
Hero MotoCorp is trying to rev up its premium play and make a dent in the 350 cc-plus market with Harley’s cheapest bike in India—X440
There are two ways to gauge the direction in which the bike market is headed. The first is to take a close look at the latest performance of the big boys. Let’s start with Hero MotoCorp, India’s biggest two-wheeler maker and the hero of the commuter segment, which happens to be the largest in terms of volumes of bikes sold in the country. In June this year, Hero MotoCorp sold 404,474 motorcycles, which is a fall of 12 percent year-over-year (y-o-y) and a 17 percent decline in month-over-month (m-o-m) numbers, according to the latest auto sector monthly report by brokerage firm JM Financial.