While humans are creatures of habit, what propels us towards change? How do we perceive risk and make decisions? In a journey of unlearning and discovery, behavioural scientist Anand Damani navigates these questions
Behavioural scientist Anand Damani
Image: Bajirao Pawar for Forbes India
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If you’ve ever navigated India’s bustling roads, chances are that you’ve found yourself stuck behind a truck with the unmistakable words â€Horn OK Please’ staring back at you. Painted in bright and bold letters, the sign seemingly encapsulates an entire culture, and it appears that everyone took to the message a little too literally. India’s roads have a noise pollution problem, and to honk or not to honk rarely seems to be the question.
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“Over time, honking has become a sheer unconscious behaviour. Even when the signal is red, or as soon as it turns green, people honk. It’s a habit, the way brushing our teeth in the morning is,” explained Mumbai-based behavioural scientist Anand Damani, in an interview with Forbes India.
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