When Rosbin PB, a 32-year-old shopkeeper, joined hands with the owner of a 450 square-foot local convenience store in Bengaluru’s Indiranagar, it had a small but dependable customer base. IT workers who lived in the neighbourhood bought their groceries and daily supplies from the shop. But Rosbin wanted more.
He borrowed money, expanded the shop, and registered on Dunzo. Orders routed through the hyperlocal delivery service shot up to 700 per day in a matter of months.