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Illustration: Sameer Pawar
The choices we make, shopping online or using digital payments at physical stores, can tell the retailers, merchants and banks a lot about us. And today, AI programmes are sophisticated enough to be able to crunch that data and tell us much more effectively than traditional regression analyses, says Priyanshu Mishra, product leader at Crayon Data, a big data and AI company.
Crayon is a Singapore-based company that Suresh Shankar, a repeat entrepreneur, started about nine years ago, with much of its product development done out of Chennai. Crayon’s flagship product Maya.ai helps large banks, restaurants and hotel chains engage better with their end-consumers.
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(This story appears in the 13 August, 2021 issue of Forbes India. To visit our Archives, click here.)