Paramount Pictures filed a trademark application to take Mean Girls to Web3
After Viacom International, Paramount Pictures prepared to enter the virtual world to rejuvenate its fan base
By Shashank Bhardwaj
The American film and television production company Paramount Pictures has filed two crypto-related trademarks for Mean Girls, a 2004 teen comedy film. According to the trademark filings, the company intends to expand the brand into 'crypto-collectibles.' It will include non-fungible tokens (NFTs) as well. The trademark was reportedly filed on September 7.
Licensed trademark attorney Mike Kondoudis shared the news on his official Twitter handle. He tweeted,
"Paramount Pictures has filed 2 trademarks for MEAN GIRLS!
The filings claim plans to expand the #MEANGIRLS brand into:
▶️ NFTs + NFT-backed media
▶️ NFT + Crypto-collectible transfer software
#NFT #Metaverse #Web3 #NFTs #Crypto #MeanGirlsTour"
The trademark for Mean Girls covers 'downloadable multimedia files containing artwork relating to the field of entertainment authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, crypto-collectibles and NFTs.'
Mean Girls is a teen comedy film. This 2004 American drama stars popular Hollywood stars Lindsay Lohan, Rachel McAdams, and Lacey Chabert. Mark Waters directed the film. It was distributed by Paramount Pictures. The film's budget was $17 million. However, being a massive hit, it grossed more than $130 million at the box office. The popularity of this show led to October 3 of every year being celebrated as a national Mean Girls Day.
The trademark application from Paramount Pictures comes just one day after Viacom International filed a similar trademark application. Viacom aims to expand The Teenage Mutant Ninja Turtles brand into the virtual world with the trademark application. Both the trademarks for Mean Girls and Teenage Mutant Ninja Turtles further cover 'software as a service (SAAS), namely, software for transferring crypto-collectibles and application tokens; platform as a service (PAAS), namely, software for accessing crypto-collectibles and application tokens; providing online non-downloadable computer software for enabling the transfer of crypto-collectibles and non-fungible tokens (NFTs).'
Paramount Pictures is one of the major ventures by Paramount Global. On July 19 this year, Paramount Global released Nickelodeon digital collectibles in collaboration with the NFT platform RECUR. Earlier in March, Paramount Global and RECUR collaborated to launch Star Trek NFTs on paramount.xyz. It is a unified online portal where fans can buy, collect, and trade NFTs from all of Paramount's brands. These brands include Nickelodeon, Comedy Central, MTV, BET, CBS, Showtime Networks Inc., etc.
Paramount Pictures has still not revealed its plans for the NFT space. However, the recent trademark application demonstrates the company's commitment to embracing new technologies. With this move, the company will most likely be able to re-engage moviegoers and foster a sense of community among fans.
Shashank is the founder at yMedia. He ventured into crypto in 2013 and is an ETH maximalist. Twitter: @bhardwajshash
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Ridley Scott to Make a Movie on EthereumRead More..
Russia to include cryptocurrencies in its updated tax lawsRead More..
40 crypto companies sign open letter to EU regulatorsRead More..
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Finance Minister Nirmala Sitharaman calls for global crypto regulationsRead More..
WazirX co-founders shifting base to DubaiRead More..
Blockchain.com reportedly exploring IPO this yearRead More..
CoinDCX raises over $135 million in fresh funding round, now worth $2 billionRead More..
Atari terminates blockchain joint venture with ICICB GroupRead More..
Monero's July hard fork confirmed by its communityRead More..
Backed by Shark Tank's Kevin O'Leary, WonderFi set to acquire Canadian exchange CoinberryRead More..
US Govt Links North Korea to Axie Infinity HackRead More..
Jack Dorsey's first tweet NFT resells for only $280Read More..
Opera crypto browser now available on iOSRead More..
Beanstalk Stablecoin protocol loses $182 million in governance exploitRead More..
Jack Dorsey vs. Vladimir Tenev on Bitcoin transaction feesRead More..
Ripple claims 'a very big win' in SEC caseRead More..
Argentinian town to invest in crypto mining to fight inflation, upgrade rail infraRead More..
Pantera Capital closing fundraise for its blockchain fund after raising $1.3 billionRead More..
Homegrown blockchain co Polygon commits to go carbon neutral this yearRead More..
NBA registers four NFT trademarksRead More..
US crypto expert jailed 63 months for helping North KoreaRead More..
Fortnite developer Epic Games raises $2 billion to build for the metaverseRead More..
Indian companies storm the metaverse and NFT spaceRead More..
Coinbase is producing a movie trilogy on Bored Ape NFTsRead More..
Multiple Indian Twitter accounts hacked, NFT content postedRead More..
German police shut down $1.3 billion illegal darknet firmRead More..
Meta tests sale of virtual goods in metaverseRead More..
Bitcoin 2022 Conference: Bitcoin Maximalists attack national currenciesRead More..
Binance Gets In-Principle Approval to Operate as Crypto Broker in Abu DhabiRead More..
EU limits Russians' crypto investments to 10k EurosRead More..
Coinbase suspends UPI payments in India three days after launchRead More..
From KFC to Tesla, Dell: Crypto-curious corporations struggle to find right recipeRead More..
In Texas, crypto miners turn to solar powerRead More..
South Africa concludes technical Proof-of-Concept for its CBDC settlement systemRead More..
Terra buys $200 million in AVAX for reservesRead More..
Bitcoin will remain as a standard: Chess world champion Garry KasparovRead More..
Coinbase launches in IndiaRead More..
Meta working on virtual money 'Zuck Bucks': reportRead More..
Germany closes Russian darknet marketplace HydraRead More..
Britain paves way to accept stablecoinRead More..
Crypto industry reels from $600 million hackRead More..
NFT of Nelson Mandela's arrest warrant auctioned for $130,000Read More..
Bank of England calls for tighter regulation of cryptocurrenciesRead More..
ECB's Lagarde 'concerned' about crypto use to dodge Russia sanctionsRead More..
Crypto provides fix for some in crisis-hit AfghanistanRead More..
Bitcoin to the rescue: Cryptocurrencies' role in UkraineRead More..
Digital art in spotlight as Dubai makes crypto hub bidRead More..
G7 looks to thwart cryptoassets use as Russian sanctions dodgeRead More..
Can cryptocurrencies give Russia, others breather from economic sanctions?Read More..
Cryptocurrencies enter Russia-Ukraine conflictRead More..
Russia seeks to regulate cryptocurrenciesRead More..
Donald Trump's NFT collection to laud his own presidencyRead More..