Knit one, purl one, and repeat... A favorite activity of many a granny just a few years ago, knitting is now gaining popularity among men, as well as younger generations, to the point of becoming a star activity on social networks. This is due to its stress-busting virtues, as well as a growing craze for all things DIY and slow fashion.
Knitting is not—or no longer—just for seniors! The image of this centuries-old technique has been revamped in recent years, gaining popularity among younger generations, but not only... A study conducted by Opinion Way for PP Yarns & Co* among French adults, released in September, proves that knitting is now trendy—and among new audiences—including men and Generations Y and Z. In fact, more than a third of under 35s (34%) claim to practice knitting today, as do 32% of men. These figures reflect the growing popularity of this hobby since the beginning of the pandemic.